Entre « encadrement » et « débordement » : une approche des enjeux du community management dans le champ de la démocratie locale
As organizations’ presence on social networks is becoming almost obligatory, local and regional authorities are converting to the so-called “2.0” web paradigm. These strategies, deployed on Facebook, Twitter or any other social networks require monitoring and management skills that only community ma...
Main Authors: | , |
---|---|
Format: | Article |
Language: | English |
Published: |
Université du Québec à Montréal
2017-03-01
|
Series: | Communiquer |
Subjects: | |
Online Access: | http://journals.openedition.org/communiquer/2166 |