Travel Stokvels, Leisure on Lay-by, and Pay at Your Pace Options: The Post COVID-19 Domestic Tourism Landscape in South Africa

• Main Authors: Maisa C. Adinolf, Vyasha Harilal, Julia K. Giddy
• Format: Article
• Language: English
• Published: AfricaJournals 2021-04-01
• Series: African Journal of Hospitality, Tourism and Leisure
• Subjects: covid-19; domestic tourism; savings culture; leisure on lay-by; travel stokvels
• Online Access: https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_20_10_1_302-317.pdf

As the world came to a relative standstill during the initial stages of the outbreak of the COVID-19 pandemic, with nearly all countries having enforced some kind of COVID-19 regulations, the global tourism economy was one of the hardest hit. Travel bans and border closures resulted in many tourism businesses having to enter business rescue or shut down indefinitely. This new economic climate forced the tourism economy to imagine a new reality and to consider a negotiation of its revival in a post-pandemic world. Coupled with the impact on tourism itself, the pandemic resulted in a subsequent economic crisis, which unarguably, impacted upon travel, particularly leisure tourism. The South African tourism sector is no exception and will need to explore several avenues in addressing this new status quo. With domestic tourism being a weighty component of many countries’ tourism economies, it serves as an important building block for the resurgence of the industry. This is especially the case in a time when uncertainties are particularly prevalent for the re-emergence of international travel. Therefore, domestic tourism in South Africa has been a key starting point as travel restrictions have slowly started to lift, a context, which has been highlighted in current debates amongst South African tourism stakeholders. This paper explores the potential opportunities for opening up tourism to cash-strapped South Africans by specifically addressing their savings and travel cultures and prospects for future travel. The paper presents a desktop review of the recent introduction of savings and payment schemes available to travellers in South Africa, with particular focus on travel stokvels, leisure on lay-by and pay at your pace options.