The modality-switch effect: Visually and aurally presented prime sentences activate our senses

Verifying different sensory modality properties for concepts results in a processing cost known as the Modality-Switch Effect. It has been argued that this cognitive cost is the result of a perceptual simulation. This paper extends this argument and reports an experiment investigating whether the ef...

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Bibliographic Details
Main Authors: Elisa eScerrati, Giulia eBaroni, Anna M Borghi, Renata eGalatolo, Luisa eLugli, Roberto eNicoletti
Format: Article
Language:English
Published: Frontiers Media S.A. 2015-10-01
Series:Frontiers in Psychology
Subjects:
Online Access:http://journal.frontiersin.org/Journal/10.3389/fpsyg.2015.01668/full