The Instrumentalization of Metaphors in the Management Field: Reflections from the use of the Book “The Art of War” on Business

The Instrumentalization of Metaphors in the Management Field: Reflections from the use of the Book “The Art of War” on Business

The debate about the use of metaphors in the organizational context in the last decades has not been exhausted, especially in discourse studies. Inserting itself in this discussion, the present essay problematizes the anachronistic dimension in the use of metaphors in the field of management. From a...

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Bibliographic Details
Main Authors: Luiz Gustavo Lara, Fabio Vizeu, Elizeu Barroso Alves
Format: Article
Language:English
Published: FUCAPE Business School 2019-01-01
Series:BBR: Brazilian Business Review
Subjects:
metaphor
critical hermeneutics
history
management language
art of war
Online Access:http://www.redalyc.org/articulo.oa?id=123066812001

Internet

http://www.redalyc.org/articulo.oa?id=123066812001

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