Knowledge Management and Database Marketing Applications = Bilgi Yönetimi ve Veritabanlı Pazarlama Uygulamaları
The aim of this article is to learn whether database marketing is used as a tool of knowledge management, and to investigate its applications among Turkish ready to wear retailers. The retailers who use knowledge technologies can collect and turn data into useful information and knowledge, and then...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Dogus University
2004-01-01
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| Series: | Doğuş Üniversitesi Dergisi |
| Subjects: | |
| Online Access: | http://journal.dogus.edu.tr/index.php/duj/article/view/159 |