Knowledge Management and Database Marketing Applications = Bilgi Yönetimi ve Veritabanlı Pazarlama Uygulamaları

Knowledge Management and Database Marketing Applications = Bilgi Yönetimi ve Veritabanlı Pazarlama Uygulamaları

The aim of this article is to learn whether database marketing is used as a tool of knowledge management, and to investigate its applications among Turkish ready to wear retailers. The retailers who use knowledge technologies can collect and turn data into useful information and knowledge, and then...

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Bibliographic Details
Main Authors: Erol EREN, İrem EREN ERDOĞMUŞ
Format: Article
Language:English
Published: Dogus University 2004-01-01
Series:Doğuş Üniversitesi Dergisi
Subjects:
Knowledge
Knowledge management
Data
Information
Database marketing
Data warehouse ready to wear retailing
Bilgi
Bilgi yönetimi
Veri
Enformasyon
Veritabanlı pazarlama
Hazır giyim perakendeciliği
Online Access:http://journal.dogus.edu.tr/index.php/duj/article/view/159

Internet

http://journal.dogus.edu.tr/index.php/duj/article/view/159

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