Cultura de massas e papéis femininos na construção de ícones da modernidade, na paulicéia dos anos 20

This article analyses the discourse of consume as well as its message that the women's happiness depends on the consume of mass products that were vehicled in the twenties by the publicity, photography and the movies. The Hollywood movies in that time showed the women as glamorous objects, disp...

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Bibliographic Details
Main Author: Maria Inez Machado Borges Pinto
Format: Article
Language:Portuguese
Published: Universidade de São Paulo 1998-12-01
Series:Revista de História
Subjects:
Online Access:http://www.revistas.usp.br/revhistoria/article/view/18863
Description
Summary:This article analyses the discourse of consume as well as its message that the women's happiness depends on the consume of mass products that were vehicled in the twenties by the publicity, photography and the movies. The Hollywood movies in that time showed the women as glamorous objects, disputed and consumed, and the consumist way of llife as the corollary of modernity.
ISSN:0034-8309
2316-9141