Porovnání efektivnosti měření cenové citlivosti u nových a zavedených značek
Purpose of the article: The Price Sensitivity Measurement (PSM) evaluates consumers’ expectations to set the optimal price. Applied to a brand’s different lifecycle stages, it can show different feasibility. The aim of this paper is showing that PSM is more effective for newly introduced brand produ...
| Main Authors: | , , |
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| Format: | Article |
| Language: | ces |
| Published: |
Faculty of Business and Management
2015-03-01
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| Series: | Trendy Ekonomiky a Managementu |
| Subjects: | |
| Online Access: | https://trends.fbm.vutbr.cz/index.php/trends/article/view/304 |