LOCATION AS A COMPETITIVE ADVANTAGE TO ATTRACT STUDENTS: AN EMPIRICAL STUDY FROM A TURKISH FOUNDATION UNIVERSITY
The purpose of this study is to reveal whether the location is a sustainable competitive advantage to attract the students or not. This study consists of a literature review about location in higher education area, research about a sample Turkish foundation university enrollment records and a survey...
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| Format: | Article |
| Language: | English |
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EconJournals
2013-10-01
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| Series: | International Review of Management and Marketing |
| Online Access: | http://econjournals.com/index.php/irmm/article/view/607/pdf |
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