DESIGN FEATURES OF THE EUROPEAN TRAVEL POSTER IN THE DEVELOPMENT OF THE ATTRACTIVE IMAGE OF THE REGION (IN THE EARLY 20th CENTURY)

• Main Author: Yulia Kravchuk
• Format: Article
• Language: English
• Published: Kyiv National University of Culture and Arts 2019-06-01
• Series: Вісник КНУКіМ: Серія Мистецтвознавство
• Subjects: туристичний плакат; графічний дизайн; плакатне мистецтво
• Online Access: http://arts-series-knukim.pp.ua/article/view/172706

The purpose of the article is to identify and systematize the main factors that influence on the formation and development of the poster; characterize the role and features of the poster design within the tourist attractiveness of the country or region; to consider the main means of poster art graphic design in the early twentieth century through the example of the British railroad` advertising company. Methodology of the research is based on the principles of objectivity, systematization, historicism, as well as statistical, descriptive, concrete historical methods, which are used to understand the specifics of the design of an advertising tourism poster in the development of an attractive image of France, Belgium, Germany, Poland, the United Kingdom and other European countries in the early twentieth century. The scientific novelty. For the first time the study found out and systemized the features of the tourist poster; reviewed the role and features of the poster design in the tourist attractiveness of the country or region through the example of the British railroad` advertising company; analyzed the means of graphic design of European poster art in the early 20th century. Conclusions. The study resulted that the following group of factors determines the formation and development of a poster: socio-economic, political, ergonomic, typological (functional), technical, aesthetic (cultural). Clarification of the design features of advertising tourist poster in the early twentieth century and its role in the development of an attractive image, particularly in France, Belgium, Germany, Poland, the United Kingdom and other European countries, shows that tourist posters expressively reflect the features of the time in which they were created. The main features of European poster art in the early twentieth century are high visual expressiveness, free interpretation and metaphorical understanding of the content, etc.