Technology Acceptance of Grab Mobile Application as Smart Tourism Tools in Bandung City

• Main Authors: Hendraningrum, RR. Adi, Christanta, Brainnanda Kevin, Ramadhani, Cindiyosi Harits, Rahmadio, Lalu Syafril
• Format: Article
• Language: English
• Published: UGM Digital Press 2020-07-01
• Series: Digital Press Social Sciences and Humanities
• Online Access: https://digitalpress.ugm.ac.id/article/363

<p class="Abstract">This research is motivated by a collaboration between the Ministry of Tourism of the Republic of Indonesia and Grab Companies in Indonesia to provide tourism features in Grab Mobile Application. It is hoped that with this collaboration, tourists can use the application to travel and provide benefits. Based on this phenomenon the researcher wants to know how technology acceptance is, by using five factors, namely perceived performance expectancy, perceived effort expectancy, perceived trust, social influence, and perceived quality. This type of research is quantitative research with descriptive statistical research methods. The subjects of this study were 110 users of the Grab mobile application in Bandung. Data collection techniques that are used by researchers is by distributing questionnaires. In this research, we will discuss about 5 UTAUT factors in using the Grab application. The results of the study explained that the five factors show the good category where the perceived performance expectancy factor got score 2131 from 2750 as ideal score, perceived effort expectancy got 1362 from 1650, the perceived trust received 2519 from 3300, social influence got 845 from 1100 and perceived quality got 2854 from 3850. Suggestions regarding the Grab application in this study include intensifying the promotion of the Grab application and its tourism features so that more people are aware of and use the Grab application in tourism activities.&nbsp;<o:p></o:p></p>