Growth Strategies of Media Companies: Efficiency Analysis
Estrategias de crecimiento de las empresas de medios: análisis de eficiencia Estratégias de crescimento das empresas de mídia: análise de eficiência This paper analyzes the media and entertainment companies’ main strategic options about what to do for growing—internationalization or diversification—...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de La Sabana
2019-12-01
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| Series: | Palabra Clave |
| Subjects: | |
| Online Access: | https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/9905 |