Determining contributions of entrepreneurial marketing to the growth of small firms in Meru town, Kenya
1982, emerged a paradigm shift from the old marketing approach to Entrepreneurial Marketing practice that focused on attracting and retaining profitable customers using creative and unsophisticated tactics with minimal resources. As a recent strategy for small firms, Entrepreneurial Marketing (EM) i...
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| Format: | Article |
| Language: | English |
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Felix-Verlag
2021-01-01
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| Series: | ILIRIA International Review |
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| Online Access: | http://iliriapublications.org/index.php/iir/article/view/584 |