Adapted strategic plannig model applied to small business: a case study in the fitness area

• Main Authors: Eduarda Tirelli Hennig, Ângela de Moura Ferreira Danilevicz, Camila Costa Dutra
• Format: Article
• Language: English
• Published: Universidade Federal de Santa Catarina 2012-06-01
• Series: Revista Produção Online
• Subjects: estratégia, planejamento estratégico, microempresa, fitness, estúdio de Pilates
• Online Access: http://producaoonline.org.br/rpo/article/view/716

The strategic planning is an important management tool in the corporate scenario and shall not be restricted to big Companies. However, this kind of planning process in small business may need special adaptations due to their own characteristics. This paper aims to identify and adapt the existent models of strategic planning to the scenario of a small business in the fitness area. Initially, it is accomplished a comparative study among models of different authors to identify theirs phases and activities. Then, it is defined which of these phases and activities should be present in a model that will be utilized in a small business. That model was applied to a Pilates studio; it involves the establishment of an organizational identity, an environmental analysis as well as the definition of strategic goals, strategies and actions to reach them. Finally, benefits to the organization could be identified, as well as hurdles in the implementation of the tool.