A Digital Signage Audience Classification Model Based on the Huff Model and Backpropagation Neural Network

A Digital Signage Audience Classification Model Based on the Huff Model and Backpropagation Neural Network

Digital signage is an important outdoor advertising medium in cities. However, advertising on digital signage often lacks pertinence. Thus, it is important to introduce an accurate digital signage audience classification method to facilitate targeted advertising. In this study, a multi-label classif...

Full description

Bibliographic Details
Main Authors: Xun Zhang, Xiaolan Xie, Yuxue Wang, Xiaohu Zhang, Dong Jiang, Chongchong Yu, Yike Liang
Format: Article
Language:English
Published: IEEE 2020-01-01
Series:IEEE Access
Subjects:
Digital signage
backpropagation algorithms
classification algorithms
geographic information systems
Online Access:https://ieeexplore.ieee.org/document/9064779/

Internet

https://ieeexplore.ieee.org/document/9064779/

Similar Items