Evaluating Bloemfontein’s image as a tourist destination: A tour operator’s perspective

Tour operators have been identified as vital information sources influencing the images and decision-making processes of tourists. Bloemfontein is situated in Central South Africa.  Tourism marketers believe that the city is an ideal stopover destination for national tour operators  en route to othe...

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Bibliographic Details
Main Authors: AJ Strydom, RG Nel
Format: Article
Language:English
Published: AOSIS 2014-07-01
Series:South African Journal of Economic and Management Sciences
Online Access:https://sajems.org/index.php/sajems/article/view/1145