Counterintuitive publicity and the rebound effect A publicidade contra-intuitiva e o efeito ricochete
Counterintuitive publicity and the rebound effect — This paper shares with the reader some conceptual ideas of counterintuitive advertising, observing its possible effects on the reevaluation and deconstruction of beliefs and social stereotypes in the cognitive make-up of the viewer. The ironic rebo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Pontíficia Universidade Católica de São Paulo
2008-11-01
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| Series: | Galáxia |
| Subjects: | |
| Online Access: | http://revistas.pucsp.br/index.php/galaxia/article/view/1501 |