The Exploratory Study of Marketing Capability and Export Performance: Evidence from Thai Agro-Based Firms
This is an exploratory study that attempt to correlate between marketing capability and export performance among agro-based exporting firms in Thailand. The findings show that product capability is ranked highest and is followed by distribution capability, pricing capability, and promotion capabilit...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Sebelas Maret
2017-02-01
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| Series: | Jurnal Akuntansi dan Bisnis |
| Online Access: | https://jab.fe.uns.ac.id/index.php/jab/article/view/95 |