The Effect of Interest, Religious Stimuli, and the Consumer’s Trust on the Digital Al Qur’an Purchase

PT Tigaraksa Satria branch of Semarang, is a company which runs the digital Al Qur’an product as one of its type of business’s engagement. One of the digital Al Qur’an to be sold is Mushaf Grand Maqomat. PT Tigaraksa Satria also produces Mushaf for Woman and Mushaf Maqomat for Kids. Among these thre...

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Main Authors: Sokhikhatul Mawadah, Nurudin Nurudin
Format: Article
Language:English
Published: Faculty of Islamic Economics and Business of Institut Agama Islam Negeri (IAIN) Pekalongan 2018-12-01
Series:International Journal of Business and Islamic Economics
Online Access:http://e-journal.iainpekalongan.ac.id/index.php/IJIBEC/article/view/1307
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spelling doaj-76bf2755353c4cc9a24390d6583846172020-11-24T21:07:52ZengFaculty of Islamic Economics and Business of Institut Agama Islam Negeri (IAIN) PekalonganInternational Journal of Business and Islamic Economics2599-32162615-420X2018-12-01899710.28918/ijibec.v2i2.13071307The Effect of Interest, Religious Stimuli, and the Consumer’s Trust on the Digital Al Qur’an PurchaseSokhikhatul Mawadah0Nurudin Nurudin1UIN Walisongo Semarang IndonesiaUIN Walisongo Semarang IndonesiaPT Tigaraksa Satria branch of Semarang, is a company which runs the digital Al Qur’an product as one of its type of business’s engagement. One of the digital Al Qur’an to be sold is Mushaf Grand Maqomat. PT Tigaraksa Satria also produces Mushaf for Woman and Mushaf Maqomat for Kids. Among these three Mushaf, Mushaf Grand Maqomat-has the less selling. This study is expected to measure and analyzing the effect of interest, religious stimuli, and consumers’ trust on the decision to purchase digital Al Qur’an. It is suspected that variable of religious stimuli has the most dominant effect to the consumers. The population in this study are the current consumers of digital Al Qur’an on PT Tigaraksa Satria. The result of this study indicates that variable of interest has significant effect on the purchasing’s decision. This is resulted on p-value (sig) that is 0.001 under 0.05, the variable of stimuli has significant effect on purchasing decision indicated by 0.755 as the p-value (sig) above 0.05. Whilst, the most dominant variable that influences buyers in purchasing Al Qur’an is the religious stimuli, accordingly to the researcher’s hypothesis that states religious stimuli is the most dominant variable.http://e-journal.iainpekalongan.ac.id/index.php/IJIBEC/article/view/1307
collection DOAJ
language English
format Article
sources DOAJ
author Sokhikhatul Mawadah
Nurudin Nurudin
spellingShingle Sokhikhatul Mawadah
Nurudin Nurudin
The Effect of Interest, Religious Stimuli, and the Consumer’s Trust on the Digital Al Qur’an Purchase
International Journal of Business and Islamic Economics
author_facet Sokhikhatul Mawadah
Nurudin Nurudin
author_sort Sokhikhatul Mawadah
title The Effect of Interest, Religious Stimuli, and the Consumer’s Trust on the Digital Al Qur’an Purchase
title_short The Effect of Interest, Religious Stimuli, and the Consumer’s Trust on the Digital Al Qur’an Purchase
title_full The Effect of Interest, Religious Stimuli, and the Consumer’s Trust on the Digital Al Qur’an Purchase
title_fullStr The Effect of Interest, Religious Stimuli, and the Consumer’s Trust on the Digital Al Qur’an Purchase
title_full_unstemmed The Effect of Interest, Religious Stimuli, and the Consumer’s Trust on the Digital Al Qur’an Purchase
title_sort effect of interest, religious stimuli, and the consumer’s trust on the digital al qur’an purchase
publisher Faculty of Islamic Economics and Business of Institut Agama Islam Negeri (IAIN) Pekalongan
series International Journal of Business and Islamic Economics
issn 2599-3216
2615-420X
publishDate 2018-12-01
description PT Tigaraksa Satria branch of Semarang, is a company which runs the digital Al Qur’an product as one of its type of business’s engagement. One of the digital Al Qur’an to be sold is Mushaf Grand Maqomat. PT Tigaraksa Satria also produces Mushaf for Woman and Mushaf Maqomat for Kids. Among these three Mushaf, Mushaf Grand Maqomat-has the less selling. This study is expected to measure and analyzing the effect of interest, religious stimuli, and consumers’ trust on the decision to purchase digital Al Qur’an. It is suspected that variable of religious stimuli has the most dominant effect to the consumers. The population in this study are the current consumers of digital Al Qur’an on PT Tigaraksa Satria. The result of this study indicates that variable of interest has significant effect on the purchasing’s decision. This is resulted on p-value (sig) that is 0.001 under 0.05, the variable of stimuli has significant effect on purchasing decision indicated by 0.755 as the p-value (sig) above 0.05. Whilst, the most dominant variable that influences buyers in purchasing Al Qur’an is the religious stimuli, accordingly to the researcher’s hypothesis that states religious stimuli is the most dominant variable.
url http://e-journal.iainpekalongan.ac.id/index.php/IJIBEC/article/view/1307
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