Analyzing the differentiation strategies of big companies competing with each other
The purpose of the research was to evaluate the competitive strategies of the two big companies in Pakistan. To achieve this aim, the two competing companies in the ice cream sector were evaluated that include Unilever Pakistan and Engro for their brands Magnum and Omore respectively. The primary re...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad - Faculty of Economics, Subotica
2018-01-01
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| Series: | Strategic Management |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2018/1821-34481803025Z.pdf |