Theoretical dynamics of the emotional basis (the alive) in design (the cultural)

• Main Author: Pamela Petruska Gatica Ramírez
• Format: Article
• Language: English
• Published: Universidad de Chile 2018-06-01
• Series: RChD: Creación y Pensamiento
• Online Access: https://rchd.uchile.cl/index.php/RChDCP/article/view/49519

This article is a theoretical approach to the aspects that arise from considering emotion as a basis in design, that make possible to delineate four theoretical areas; called dynamic attending the nature of the human and culture; that is, emotional involves the understanding of a living body that "moves" and a scenario that will always be "in motion". From this perspective, a cultural proposal is established by the design, evidencing emotion-design relationships within the different stages of the process, the product and evaluation of the objects or artifacts. What causes a linkage of projectual activity with responsible observation towards others and oneself; eliciting a space for reflection and self-reflection when the act of designing and the products of design is a study problem. The referential crossing of the bodies of knowledge of the design based on emotion and theories of emotion form a map that allows us to delimit territories of design in terms of theoretical problems, summarized in the trajectory of design as a discipline, the thought, culture and society. These areas could be configuring a cultural proposal in which the design reflects and acts accordingly to the emotional sphere and its repercussion in society. Giving relevance in culture to its own task, as well as the interaction of people and artifacts of use.