News, Neighbours, and Commerce: Newspaper Advertising in the Information Culture of the Dutch Republic
The Dutch did not invent the newspaper – their genius lay, as in so many aspects of industry, in the refinement of the mechanisms of production and sale so as to maximise efficiency and profits. One of their imaginative contributions was the early adoption of paid advertising. The first advertisem...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Open Journals
2018-09-01
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| Series: | Early Modern Low Countries |
| Subjects: | |
| Online Access: | https://test.openjournals.nl/emlc/article/view/7191 |