A review on the concept of consumer innovativeness
Beginning in the 1970s, academia began to study consumer innovation and used it as an important indicator for predicting consumers’ new product adoption behavior. This article makes a more comprehensive summary and evaluation of the definition of consumer innovation from three aspects (innate innova...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2021-01-01
|
| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/27/e3sconf_ictees2021_01080.pdf |
| Summary: | Beginning in the 1970s, academia began to study consumer innovation and used it as an important indicator for predicting consumers’ new product adoption behavior. This article makes a more comprehensive summary and evaluation of the definition of consumer innovation from three aspects (innate innovativeness; special fields innovativeness; actualized innovativeness), summarizes the relationship between the three innovations, and builds a consumer innovation integration model. |
|---|---|
| ISSN: | 2267-1242 |