Innovative Marketing Initiatives in a Franchised System

Bibliographic Details
Main Authors: Alex Maritz, Gideon Nieman
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2005-08-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1636/IM_2005_01_Maritz.pdf