The impact of social media and email marketing on sales
The sales process is comprised of different practices, and one of them is getting to know customers and establishing strong relationships with them (Molander, 2013). Social media, and email marketing connect people and can help businesses get more information about their customers. They facilitate m...
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| Format: | Article |
| Language: | English |
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International Institute for Private Commercial and Competition Law
2019-01-01
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| Series: | European Journal of Economics, Law and Social Sciences |
| Online Access: | http://iipccl.org/wp-content/uploads/2019/01/124-132.pdf |
| Summary: | The sales process is comprised of different practices, and one of them is getting to know customers and establishing strong relationships with them (Molander, 2013). Social media, and email marketing connect people and can help businesses get more information about their customers. They facilitate marketing managers to find out how their company is viewed by their own customers. Thus, giving them the opportunity to make the essential changes in their products or services. Successful managers know to choose them carefully. The scope of this study is to describe the impact of social media and email marketing on sales process using a descriptive research. |
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| ISSN: | 2519-1284 2520-0429 |