Estimating Producers’ Preferences for Sod Attributes: A Combined Approach of Discrete Choice Experiments and Eye-tracking Technology

Estimating Producers’ Preferences for Sod Attributes: A Combined Approach of Discrete Choice Experiments and Eye-tracking Technology

This study combines a discrete choice experiment and eye-tracking technology to investigate producers’ preferences for sod attributes including winterkill reduction, shade tolerance, drought tolerance, salinity tolerance, and maintenance cost reduction. Our study results show that sod producers valu...

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Bibliographic Details
Main Authors: Candi Ge, Chanjin Chung, Tracy A. Boyer, Marco Palma
Format: Article
Language:English
Published: American Society for Horticultural Science (ASHS) 2020-08-01
Series:HortScience
Subjects:
attribute non-attendance
discrete choice
scale change
sod producer
sod attributes
willingness-to-accept
Online Access:https://journals.ashs.org/hortsci/view/journals/hortsci/55/10/article-p1589.xml

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https://journals.ashs.org/hortsci/view/journals/hortsci/55/10/article-p1589.xml

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