İşletmeler Var Olma Sebeplerini Nasıl İfade Ederler?: KOBİ’lerin Misyon İfadeleri Üzerine Bir Araştırma(How Do Enterprises Explain Reasons of Existence?: A Study on SMEs Mission Statements)
This paper aims to investigate whether there are similarities or not in mission statement items which are used by SMEs for explaining reason of existence. For this purpose, content analysis was carried out for mission statements of the SMEs by using nine items (costumers, product, market, technology...
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| Format: | Article |
| Language: | deu |
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Celal Bayar University
2008-01-01
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| Series: | Yönetim ve Ekonomi |
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| Online Access: | http://www2.bayar.edu.tr/yonetimekonomi/dergi/pdf/C15S22008/89_97.pdf |