Mobility surveys beyond stated preference: introducing MyTrips, an SP-off-RP survey tool, and results of two case studies

• Main Authors: Christian Rudloff, Markus Straub
• Format: Article
• Language: English
• Published: SpringerOpen 2021-09-01
• Series: European Transport Research Review
• Subjects: Hypothetical bias; Intermodal transportation; Micro transit; Mode choice modeling; SP-off-RP; Transport data collection
• Online Access: https://doi.org/10.1186/s12544-021-00510-5

Abstract When introducing new mobility offers or measures to influence traffic, stated preference (SP) surveys are often used to assess their impact. In SP surveys, respondents do not answer questions about their actual behaviour, but about hypothetical settings. Therefore, answers are often biased. To minimise this hypothetical bias, so-called stated preference-off-revealed preference (SP-off-RP) surveys were developed. They base SP questions on respondents’ revealed behaviour and place unknown scenarios in a familiar context. Until now, this method was applied mostly to scenarios investigating the willingness to pay. The application to more complex mode or route choice problems, which require the calculation of routes, has not yet been done. In this paper, the MyTrips survey tool for the collection of SP-off-RP data based on respondents’ actual mobility behaviour is presented. SP questions are based on alternatives to typical routes of respondents, which are calculated on the fly with an intermodal router. MyTrips includes a larger survey and collects mobility diaries for one day representing respondents’ daily routine, calculates alternative routes and creates SP questions based on a Bayesian optimal design. Results from two case studies investigating behaviour changes are presented. The first case study investigated the extension of a subway line in Vienna, Austria. The second case study focused on the introduction of micro transit vehicles in a rural setting, replacing infrequent bus services. Results of the two case studies show a difference in response behaviour between SP and RP settings and suggest a reduction of hypothetical bias. For the latter study, a Latent Class SP-off-RP model was estimated. It shows that availability and accessibility of public transport are the main influences on the willingness to use it, independent of other household characteristics.