Integration in New Product Development: Case Study in a Large Brazilian
Proficiency in management activities undertaken in product development processes is regarded as a key competitive advantage for companies, particularly for high-tech industrial firms, which benefit from the important competitiveness factor of launching products with a differentiated technological co...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Alberto Hurtado
2012-02-01
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| Series: | Journal of Technology Management & Innovation |
| Subjects: | |
| Online Access: | http://www.jotmi.org/index.php/GT/article/view/828 |