Studying factors affecting the export performance of seafood enterprises in the Mekong Delta.

• Main Authors: Nguyễn Thị Lệ, Huỳnh Thanh Nhã, Nguyễn Thiện Phong
• Format: Article
• Language: English
• Published: HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE 2020-07-01
• Series: Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Khoa học Xã hội
• Subjects: doanh nghiệp thủy hải sản; kết quả hoạt động xuất khẩu; nhân tố ảnh hưởng
• Online Access: https://journalofscience.ou.edu.vn/index.php/soci-vi/article/view/604

The study aimed to analyze factors affecting the export performance of seafood enterprises in the Mekong Delta. The data of the study were collected from a sample of 170 enterprises involved in seafood export in the region. The results of Cronbach's Alpha, factor analysis EFA and linear regression analyses show that there are four groups of factors affecting the export performance of seafood enterprises including core competencies, reputation and capabilities, relationships and brand image. The results of the study are the basis for proposing recommendations to improve the export performance of seafood businesses in the Mekong Delta.