Evolution of the Presence and Engagement of Official Social Networks in Promoting Tourism in Spain

Evolution of the Presence and Engagement of Official Social Networks in Promoting Tourism in Spain

The recent growth in scale and relevance of social networks has generated new possibilities for communication and interaction with and among their users in the tourism sector. As Spain is among the world’s top tourism destinations, it is valuable to study its presence and engagement with users of of...

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Bibliographic Details
Main Authors: Miguel Ángel Sánchez Jiménez, Nelson de Matos, Marisol B. Correia
Format: Article
Language:English
Published: Research Centre in Tourism, Sustainability and Well-being - CinTurs 2019-09-01
Series:Journal of Spatial and Organizational Dynamics
Subjects:
Social Networks
Engagement
Tourism
Spain
Online Access:http://www.cieo.pt/journal/J_3_2019/article1.pdf

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