Evolution of the Presence and Engagement of Official Social Networks in Promoting Tourism in Spain
The recent growth in scale and relevance of social networks has generated new possibilities for communication and interaction with and among their users in the tourism sector. As Spain is among the world’s top tourism destinations, it is valuable to study its presence and engagement with users of of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre in Tourism, Sustainability and Well-being - CinTurs
2019-09-01
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| Series: | Journal of Spatial and Organizational Dynamics |
| Subjects: | |
| Online Access: | http://www.cieo.pt/journal/J_3_2019/article1.pdf |