Feels Right … Go Ahead? When to Trust Your Feelings in Judgments and Decisions

Not only are subjective feelings an integral part of many judgments and decisions, they can even lead to improved decisions and better predictions. Individuals who have learned to trust their feelings performed better in economic-negotiation games than their rational-thinking opponents. But emotions...

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Bibliographic Details
Main Author: Tuan Pham Michel
Format: Article
Language:English
Published: Sciendo 2014-05-01
Series:GfK Marketing Intelligence Review
Subjects:
Online Access:http://www.degruyter.com/view/j/gfkmir.2014.6.issue-1/gfkmir-2014-0004/gfkmir-2014-0004.xml?format=INT