Feels Right … Go Ahead? When to Trust Your Feelings in Judgments and Decisions
Not only are subjective feelings an integral part of many judgments and decisions, they can even lead to improved decisions and better predictions. Individuals who have learned to trust their feelings performed better in economic-negotiation games than their rational-thinking opponents. But emotions...
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Format: | Article |
Language: | English |
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Sciendo
2014-05-01
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Series: | GfK Marketing Intelligence Review |
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Online Access: | http://www.degruyter.com/view/j/gfkmir.2014.6.issue-1/gfkmir-2014-0004/gfkmir-2014-0004.xml?format=INT |