Etablerte medier og deres forutsetninger for fortjeneste: En komparativ analyse av konkurranseforholdene i norsk avis-, radio- og fjernsynsbransje

Etablerte medier og deres forutsetninger for fortjeneste: En komparativ analyse av konkurranseforholdene i norsk avis-, radio- og fjernsynsbransje

Based on Michael E. Porters classic model of five forces analysis, this article examines the structural factors underlying profitability in the Norwegian newspaper, radio and television industry in the period 2000 to 2009. The article asks: What are the competitive conditions most challenging to new...

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Bibliographic Details
Main Authors: Arne H. Krumsvik, Vilde Schanke Sundet
Format: Article
Language:English
Published: Universitetsforlaget 2011-01-01
Series:Norsk Medietidsskrift
Subjects:
media industry
media economy
competition
Porter
mediaindustry
mediaeconomy
Online Access:https://www.idunn.no/nmt/2011/03/art09
Description
Summary:Based on Michael E. Porters classic model of five forces analysis, this article examines the structural factors underlying profitability in the Norwegian newspaper, radio and television industry in the period 2000 to 2009. The article asks: What are the competitive conditions most challenging to newspapers, to radio and to television, respectively, and how does digitalization, convergence and new media impact on established mass media institution conditions for profits?
ISSN:0804-8452
0805-9535

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