50 Shades of Green: Insights into Personal Values and Worldviews as Drivers of Green Purchasing Intention, Behaviour, and Experience

50 Shades of Green: Insights into Personal Values and Worldviews as Drivers of Green Purchasing Intention, Behaviour, and Experience

Despite the booming interest in determinants of green (i.e., sustainable) consumption, the psychological factors that influence pro-environmental consumption patterns are not yet fully understood. To answer this call, we developed and analysed a model that offers an integrative approach to sustainab...

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Bibliographic Details
Main Authors: Marjolein C. J. Caniëls, Wim Lambrechts, Johannes (Joost) Platje, Anna Motylska-Kuźma, Bartosz Fortuński
Format: Article
Language:English
Published: MDPI AG 2021-04-01
Series:Sustainability
Subjects:
green purchasing
New Ecological Paradigm
worldview
value orientations
sustainability
environmental concerns
Online Access:https://www.mdpi.com/2071-1050/13/8/4140

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