THE IMPACT OF SOCIAL MEDIA ON TURKISH UNIVERSITY STUDENTS’ ATTITUDES TOWARD ONLINE ADVERTISING AND THEIR BEHAVIOURAL RESPONSE

THE IMPACT OF SOCIAL MEDIA ON TURKISH UNIVERSITY STUDENTS’ ATTITUDES TOWARD ONLINE ADVERTISING AND THEIR BEHAVIOURAL RESPONSE

This academic study aims to show the impact of social media on Turkish students’attitudes toward online advertising and their behavioural response. Therefore thisstudy will reveal the influence of consumers’ attitudes toward social mediaadvertising and its impact on their advertising...

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Bibliographic Details
Main Authors: Ece Armagan, Bihter Biçer Oymak
Format: Article
Language:English
Published: Social Sciences Research Society 2013-01-01
Series:International Journal of Social Sciences and Humanity Studies
Online Access:http://www.sobiad.org/eJOURNALS/journal_IJSS/arhieves/IJSS_2013_1/Ece_Armagan.pdf

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