THE IMPACT OF SOCIAL MEDIA ON TURKISH UNIVERSITY STUDENTS’ ATTITUDES TOWARD ONLINE ADVERTISING AND THEIR BEHAVIOURAL RESPONSE
This academic study aims to show the impact of social media on Turkish students’attitudes toward online advertising and their behavioural response. Therefore thisstudy will reveal the influence of consumers’ attitudes toward social mediaadvertising and its impact on their advertising...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Social Sciences Research Society
2013-01-01
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| Series: | International Journal of Social Sciences and Humanity Studies |
| Online Access: | http://www.sobiad.org/eJOURNALS/journal_IJSS/arhieves/IJSS_2013_1/Ece_Armagan.pdf |