Pengaruh Relationship Marketing, Trust, Commitment, Citra, Dan Fasilitas Pada Customer Loyalty

Pengaruh Relationship Marketing, Trust, Commitment, Citra, Dan Fasilitas Pada Customer Loyalty

Objective of this study is to examine the influence of relationship marketing, customer trust, customer commitment, image and facility on customer loyalty. Sample size consists of 200 customers that have intention to loyal toward Hotel Pondok Indah Boyolali-Jawa Tengah. This sample was taken by purp...

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Bibliographic Details
Main Authors:	Budhi Haryanto, Soemarjati T.J
Format:	Article
Language:	English
Published:	Universitas Airlangga 2009-12-01
Series:	Jurnal Manajemen Teori dan Terapan
Online Access:	https://e-journal.unair.ac.id/JMTT/article/view/2385

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