Pengaruh Relationship Marketing, Trust, Commitment, Citra, Dan Fasilitas Pada Customer Loyalty

Pengaruh Relationship Marketing, Trust, Commitment, Citra, Dan Fasilitas Pada Customer Loyalty

Objective of this study is to examine the influence of relationship marketing, customer trust, customer commitment, image and facility on customer loyalty. Sample size consists of 200 customers that have intention to loyal toward Hotel Pondok Indah Boyolali-Jawa Tengah. This sample was taken by purp...

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Bibliographic Details
Main Authors: Budhi Haryanto, Soemarjati T.J
Format: Article
Language:English
Published: Universitas Airlangga 2009-12-01
Series:Jurnal Manajemen Teori dan Terapan
Online Access:https://e-journal.unair.ac.id/JMTT/article/view/2385
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spelling doaj-74f24d0992a64ead894b82fdb2d87f542020-12-04T01:56:59ZengUniversitas AirlanggaJurnal Manajemen Teori dan Terapan1979-36502548-21492009-12-012310.20473/jmtt.v2i3.23851737Pengaruh Relationship Marketing, Trust, Commitment, Citra, Dan Fasilitas Pada Customer LoyaltyBudhi Haryanto0Soemarjati T.J1Universitas Sebelas MaretUniversitas Sebelas MaretObjective of this study is to examine the influence of relationship marketing, customer trust, customer commitment, image and facility on customer loyalty. Sample size consists of 200 customers that have intention to loyal toward Hotel Pondok Indah Boyolali-Jawa Tengah. This sample was taken by purposive sampling technique. Validity and reliability testing were done to assurance the truth of data quality that was collected from survey. Analysis of variance (ANOVA) was chosen to elaborate the linkage among of these observed variables. The result indicates that customer loyalty significantly influence by trust, commitment, image, and facility. Insignificantly result and implication for further research are also discussed in this study.https://e-journal.unair.ac.id/JMTT/article/view/2385
collection DOAJ
language English
format Article
sources DOAJ
author Budhi Haryanto
Soemarjati T.J
spellingShingle Budhi Haryanto
Soemarjati T.J
Pengaruh Relationship Marketing, Trust, Commitment, Citra, Dan Fasilitas Pada Customer Loyalty
Jurnal Manajemen Teori dan Terapan
author_facet Budhi Haryanto
Soemarjati T.J
author_sort Budhi Haryanto
title Pengaruh Relationship Marketing, Trust, Commitment, Citra, Dan Fasilitas Pada Customer Loyalty
title_short Pengaruh Relationship Marketing, Trust, Commitment, Citra, Dan Fasilitas Pada Customer Loyalty
title_full Pengaruh Relationship Marketing, Trust, Commitment, Citra, Dan Fasilitas Pada Customer Loyalty
title_fullStr Pengaruh Relationship Marketing, Trust, Commitment, Citra, Dan Fasilitas Pada Customer Loyalty
title_full_unstemmed Pengaruh Relationship Marketing, Trust, Commitment, Citra, Dan Fasilitas Pada Customer Loyalty
title_sort pengaruh relationship marketing, trust, commitment, citra, dan fasilitas pada customer loyalty
publisher Universitas Airlangga
series Jurnal Manajemen Teori dan Terapan
issn 1979-3650
2548-2149
publishDate 2009-12-01
description Objective of this study is to examine the influence of relationship marketing, customer trust, customer commitment, image and facility on customer loyalty. Sample size consists of 200 customers that have intention to loyal toward Hotel Pondok Indah Boyolali-Jawa Tengah. This sample was taken by purposive sampling technique. Validity and reliability testing were done to assurance the truth of data quality that was collected from survey. Analysis of variance (ANOVA) was chosen to elaborate the linkage among of these observed variables. The result indicates that customer loyalty significantly influence by trust, commitment, image, and facility. Insignificantly result and implication for further research are also discussed in this study.
url https://e-journal.unair.ac.id/JMTT/article/view/2385
work_keys_str_mv AT budhiharyanto pengaruhrelationshipmarketingtrustcommitmentcitradanfasilitaspadacustomerloyalty
AT soemarjatitj pengaruhrelationshipmarketingtrustcommitmentcitradanfasilitaspadacustomerloyalty
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