A Ubiquitous NFC Solution for the Development of Tailored Marketing Strategies Based on Discount Vouchers and Loyalty Cards

• Main Authors: Miguel Ángel Gómez-Nieto, Irene Luque Ruiz, Gonzalo Cerruela García, Pilar Castro Garrido, Francisco Borrego-Jaraba
• Format: Article
• Language: English
• Published: MDPI AG 2013-05-01
• Series: Sensors
• Subjects: near field communication; mobile phones; vouchers; m-coupons; marketing; loyalty cards
• Online Access: http://www.mdpi.com/1424-8220/13/5/6334

Because of the global economic turmoil, nowadays a lot of companies are adopting a “deal of the day” business model, some of them with great success. Generally, they try to attract and retain customers through discount coupons and gift cards, using, generally, traditional distribution media. This paper describes a framework, which integrates intelligent environments by using NFC, oriented to the full management of this kind of businesses. The system is responsible for diffusion, distribution, sourcing, validation, redemption and managing of vouchers, loyalty cards and all kind of mobile coupons using NFC, as well as QR codes. WingBonus can be fully adapted to the requirements of marketing campaigns, voucher providers, shop or retailer infrastructures and mobile devices and purchasing habits. Security of the voucher is granted by the system by synchronizing procedures using secure encriptation algorithms. The WingBonus website and mobile applications can be adapted to any requirement of the system actors.