ADVERTISING AND AN ACCIDENTAL CLASSIC: ILLUSTRATED SKETCHES OF DFATH VALLEY
Illustrated Sketches of Death Valley (1891) originated as a hastily-written series of journalistic sketches of our Western borax deserts. They were written on commission to supplement their authors income. Conceived as a means subtly to promote the borax industry the Sketches in time won unintended...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Economic & Business History Society
2001-06-01
|
| Series: | Essays in Economic and Business History |
| Online Access: | https://www.ebhsoc.org/journal/index.php/ebhs/article/view/75 |
| Summary: | Illustrated Sketches of Death Valley (1891) originated as a hastily-written series of journalistic sketches of our Western borax deserts. They were written on commission to supplement their authors income. Conceived as a means subtly to promote the borax industry the Sketches in time won unintended recognition as a classic source for their subject. They also assumed unforeseen importance as an illustration of the role of advertising in America’s changing economy.
|
|---|---|
| ISSN: | 0896-226X |