Using Media in the Foreign Language. Case Study Media Use of the Students of the Babes- Bolyai University, Romania

• Main Authors: Meda MUCUNDORFEANU, Delia BALABAN
• Format: Article
• Language: English
• Published: Etudes Scientifiques Spécialisées Appliquées aux Communications Humaines, Economiques, Sociales et Symboliques 2010-01-01
• Series: Essachess
• Subjects: Uses and Gratifications Approach; media use; information
• Online Access: http://www.essachess.com/index.php/jcs/article/view/12/12
• ISSN: 2066-5083; 1775-352X

In the last few years, thanks to the Internet, access to foreign language media has become more and more easy, which is why the number of foreign language media users has increased. This research focuses on exploring the use of German speaking media by Romanian students from the German speaking departments of the Babes-Bolyai University in Cluj-Napoca. The theoretical background of the study is the Uses and Gratifications theory. The research methods applied were the focus group, followed by a survey applied to a representative number of students. Our research highlighted the fact that the students from German language programs often used German television and German websites. In regard to the German media in general, most respondents stated that they satisfy, in a very large mount, the needs described by the Uses and Gratifications model.