Attitudes, Opinions and Behavior of Managers on Application of Ecological Marketing in their Business - Testing Hypotheses - Case Study:Brasov County

• Main Author: Funaru, M.
• Format: Article
• Language: English
• Published: Transilvania University Press 2014-06-01
• Series: Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
• Subjects: green marketing; ecological marketing; inquiry based survey; quantitative research
• Online Access: http://webbut.unitbv.ro/bulletin/2014/Series_V/BULETIN%20V%20PDF/07_FUNARU%20M.pdf
• ISSN: 2065-2194; 2065-2194

This paper presents results of a quantitative research which studies the attitudes, opinions and behavior of managers of companies in Brasov on application of ecological marketing in their business. The research method used is a sample survey based. Research objectives are considering to determine the extent to which managers know and apply ecological marketing, reasons for which the ecological marketing application is a long-term strategy, views on the opportunity to apply ecological marketing etc. Conclusions drawn from testing of hypotheses of research show that, generally, managers of local firms consider ecological marketing as a long-term strategy of the company. The percentage of managers that applied ecological marketing in companies does not exceed 60%. A relatively small percentage of respondents believes that the application of ecological marketing within firms is a necessity, a social responsibility that can bring long-term benefits to companies.