Structural Assurance, Kepercayaan pada Sistem E-commerce dan Niat Bertransaksi Secara Online

• Main Authors: Gandis Ayuningtiyas, Lutfi Harris
• Format: Article
• Language: English
• Published: University of Brawijaya 2011-08-01
• Series: Jurnal Akuntansi Multiparadigma
• Subjects: Structural assurance; kepercayaan; niat untuk bertransaksi secara online
• Online Access: http://jamal.ub.ac.id/index.php/jamal/article/view/146/145

Structural Assurance, Trust and Intention to Make Online Transaction. The objective of this research is to examine some determinant factors that influence user intention to make online transaction by using the Theory Planned Behavior (TPB). This research done in Brawijaya University Malang. Researcher have got 264 respondents which is student of Brawijaya University and never done online transaction. Multiple regression technique was used in this analysis. The variables are structural assurance and trust. The result of analysis indicates that simultaneously, structural assurance and trust significantly influence to the intention to make online trans-action. The implication of this research is relevant toward on-line business sector to consider factors which influence the intention online transaction.