Customer Objections and Statistical Investigation In Marketing Communication(Pazarlama İletişiminde Müşteri İtirazları ve İstatistik İncelemesi)

The study is based on the extraction of objections by method of distribution into groups in sales training meetings held over a period of four years from 1999-2003. In this study 9 enterprises were examined. From this primary study group of 9 enterprises, 388 sales representatives participated in 20...

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Bibliographic Details
Main Authors: Sevim BAŞ, Erdoğan TAŞKIN
Format: Article
Language:deu
Published: Celal Bayar University 2005-01-01
Series:Yönetim ve Ekonomi
Subjects:
Online Access:http://www2.bayar.edu.tr/yonetimekonomi/dergi/pdf/C12S22005/SBET.pdf
Description
Summary:The study is based on the extraction of objections by method of distribution into groups in sales training meetings held over a period of four years from 1999-2003. In this study 9 enterprises were examined. From this primary study group of 9 enterprises, 388 sales representatives participated in 20 training meetings to make up the team studies. It was also examined as to the extent of similarity or difference in the nature of objections among the various firms. In this communiqué, the aim was to compile and classify objections raised in various enterprises during the course of sales negotiations according to type and put forward statistical distributions in the form of tables according to these types. The statistical findings of this study have been explained with the help of sixteen tables and a graph, for which evaluations and proposals have been put forward
ISSN:1302-0064