The rebranding of Electrica Soluziona SA - a case study
This article intends to present the design and implementation stages of a rebranding campaign that took place in the Electrica Soluziona SA company. The rebranding targets a company that provides consultancy services and software solutions and that underwent a change of its main shareholders stru...
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| Format: | Article |
| Language: | English |
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Transilvania University Press
2016-07-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
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| Online Access: | http://webbut.unitbv.ro/Bulletin/Series%20V/2016/BULETIN%20I%20PDF/02_GOMOESCU%20OK.pdf |