The relationship marketing in the process of customer loyalty. Case large construction of Manizales
This paper is based on the model Lindgreen (2001), upholding the relationship marketing should be approached in three dimensions: objectives, definition of constructs and tools, which enable better customer management within organizations. The objective was to determine the characteristics of rela...
| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidad Pedagógica y Tecnológica de Colombia
2015-06-01
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| Series: | Inquietud Empresarial |
| Subjects: | |
| Online Access: | http://revistas.uptc.edu.co/revistas/index.php/inquietud_empresarial/article/view/3922/3410 |