The impact of frequency rating scale formats on the measurement of latent variables in web surveys - an experimental investigation using a measure of affectivity as an example

The effects of verbal and/or numerical labeling and number of categories on the measurement of latent variables in web surveys are addressed. Data were collected online in a quota sample of the German adult population (N = 741). A randomized 2x2x2 experimental design was applied, with varia...

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Bibliographic Details
Main Authors: Menold Natalja, Kemper Christoph J.
Format: Article
Language:English
Published: Drustvo Psihologa Srbije 2015-01-01
Series:Psihologija
Subjects:
Online Access:http://www.doiserbia.nb.rs/img/doi/0048-5705/2015/0048-57051504431M.pdf