Extracting Customer Behavior Pattern in a Telecom Company Using Temporal Fuzzy Clustering and Data Mining
One of the most important issues in Customer Relationship Management is customer segmentation and product offer based on their needs. In practice, Customer’s behavior will change over the time by changes in technology, increase in the number of new customers and new competitors, and product variety....
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2017-09-01
|
| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_61437_b4f32939f20e361592d9d16f9fd58e32.pdf |