THE CORRELATION BETWEEN BUSINESS STRATEGY, INFORMATION TECHNOLOGY, ORGANISATIONAL CULTURE, IMPLEMENTATION OF CRM, AND BUSINESS PERFORMANCE IN A HIGH-TECH INDUSTRY
ENGLISH ABSTRACT: This paper studies the high-tech industry, probing the correlation between type of business strategy, use of information technology, type of organisational culture, implementation level of customer relationship management (CRM) activities, and business performance. Results show tha...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Stellenbosch University
2012-01-01
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| Series: | South African Journal of Industrial Engineering |
| Online Access: | http://sajie.journals.ac.za/pub/article/view/326 |